Search engine optimization Basics: Beginner's Guide to SEO Success

 Realize what your clients are really looking for 

You can't upgrade your site without understanding what your clients are looking for—that much is self-evident. 

How would you sort this out? The best beginning stage is to utilize presence of mind. 

Envision that you run a lodging in Dublin, Ireland. It doesn't take a SEO virtuoso to figure that your clients are presumably looking for things like: 

'lodgings in Dublin' 

'spot to remain in Dublin' 

'convenience in Dublin' 

Before you do whatever else, consider what your clients may be looking for and write your thoughts down in a notebook. You could even ask them straightforwardly. 

No compelling reason to go over the edge here—a small bunch of thoughts will do. 

Done? Great. We should do some more research.